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Global digital experience leader, Medallia to acquire Decibel

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Draper Esprit congratulates Decibel and Medallia on the announcement made by Medallia on the agreement to acquire Decibel for approximately $160 million in cash. This acquisition is expected to close in March 2021, subject to customary closing conditions.

We led the $17m Series B investment round in the SaaS business back in November 2019, joining existing investors Eight Roads, and VentureForGood. We continue to be impressed by Decibel’s technology in the growing digital experience analytics and progress they have already made in their industry and wish them the best of luck as they join Medallia’s ranks.

Partner, Nicola McClafferty commented:

“We have been continuously impressed with the world class technology that Ben, Tim and the Decibel team have built and the impact it has delivered to their amazing customers. We are delighted for them on their acquisition by Medallia - a global leader in this market and an exceptional partner to take Decibel to the next level. It’s been a privilege to work with this team”.

To read more about Decibel and the acquisition click here.