Campanja raises $5 million to drive global expansion

Posted by DFJ Esprit, 13 Feb 2014

February 13, 2014 – Campanja, the fast growing platform which transforms the effectiveness of search engine marketing, has secured $5m (£3m) in Series A financing from Hoxton Ventures alongside DFJ Esprit.

The new capital will be invested in platform development, key hiring in Palo Alto and Stockholm, and international expansion, including opening new offices in London and New York.

Campanja’s technology revolutionizes the $47 billion search engine marketing industry, dramatically reducing the cost of acquiring customers. The company’s platform allows customers to optimize advertising spend in real-time, uniquely adjusting for location, time, and seasonality.

Marcus Anzengruber, Campanja’s CEO, said: “We are determined to make sure that our customers get the best value and control over their advertising dollars. Our technology ensures our customers get the best return on their spend, second by second, and don’t overspend on acquiring traffic that doesn’t yield results – hence our tagline ‘don’t settle for average’.”

Several large online advertisers, including major US advertisers, rely on the Swedish start-up’s technology to maximize their return from paid search advertising.

Rob Kniaz, a founding partner of Hoxton Ventures, said: “Hoxton focuses on investing in disruptive European start-ups that scale to become large, billion-dollar plus companies. We’ve been continually impressed with what Campanja has built and what its product can deliver for sophisticated online advertisers.”

Scott Sage, partner at DFJ Esprit, added: “Campanja is yet another example of European world-class engineering talent that has quickly gained market share across Europe, and is now closing multi-million dollar deals in the US. Accelerating the Europe-to-US expansion is a great example of how we can leverage DFJ Esprit’s US links to assist our portfolio companies.”

Angel investors Ram Shriram, a founding investor and board member of Google, and David Axmark, co-founder of MySQL, also participated in the funding.

Campanja has become a market leader in the real-time search engine marketing industry, improving customers’ campaign effectiveness by up to 60 percent.

Founded in Stockholm in 2010, Campanja has expanded rapidly in the past year, growing to 44 employees, with revenues forecast to grow at around 300% this year. The company has customers in the U.S., Europe and Middle East.